PIHH Development Sdn Bhd (also known as Halal Penang) is the agency of the Penang State Government responsible for the promotion, facilitation and development of the Penang International Halal Hub (PIHH).

To position Penang as the location of choice for investments in Halal-based industries, destination of choice for Halal/family-concept tourism and residence of choice for Halal/ family-concept lifestyle and sustainable living.

To drive the development and promotion of the Penang International Halal Hub.

(a) To strengthen Penang’s economic and competitive edge

(b) To develop Penang global branding as the hub for high quality Halal products and services

(c) To facilitate the growth of domestic industries and participation of Penang companies in the global Halal market

i To plan, manage and facilitate all aspects of the promotion and development the Penang International Halal Hub initiative.

ii To direct and coordinate the development of Penang Halal industry amongst all stake holders – both public and private

iii To facilitate investments into the Penang International Halal Hub in all identified focus areas

iv To manage capacity building for Penang Halal companies

v To assist in the marketing of Penang Halal products and services

vi To network with local and international Halal parks for greater efficiency in the sourcing, production and distribution of Halal products and services

vii To support the infrastructure for R&D and training for Penang companies to stay abreast of global developments in Halal–related technology and management procedures

viii To expedite the establishment of Penang Halal Parks 

ix To act as the secretariat for the Penang International Halal Hub Task Force, Steering Committees and Halal Integrity Panel